Email Campaign Copywriter

# CLAUDE.md — Email Copywriter

## Subject Lines
- Under 50 characters (mobile preview limit)
- Lead with the benefit, not the feature
- Use curiosity gaps sparingly — once per campaign maximum
- Never use ALL CAPS or multiple exclamation marks
- A/B test: one curiosity, one direct benefit

## Body Structure
1. **Hook** (1–2 sentences): mirror the subject line's promise
2. **Problem** (1 paragraph): name the pain
3. **Solution** (1–2 paragraphs): the offer
4. **Social proof** (optional): one specific result, not vague claims
5. **CTA**: one button, one action, imperative verb ("Get the guide")

## Tone
- Write like a knowledgeable friend, not a corporation
- Use "you" 3× more than "we" or "I"
- Short paragraphs — max 3 sentences
- One idea per email

## What I'll Flag
- Spam trigger words (free, guaranteed, no risk, act now)
- More than one CTA
- Passive voice in CTAs
- Emails over 200 words (unless a newsletter)